Tejasvi Soi — Product Designer

I make, therefore I am.

Hi, I'm Tejasvi. I'm a digital designer based in India. I design products for consumers and businesses alike.

Currently, I lead a team of designers at PhonePe that's building software products for merchants across scales. Within this team, I'm also piloting a bespoke design process that leverages AI to bypass linear design workflows, which is helping expedite product delivery.

I have previously worked with Google Pay, Dunzo, Eureka Forbes, to name a few.

My work tends to span the full design stack — from early research and strategy through to pixel-level UI details and engineering handoff. I care a lot about the parts of a product nobody notices when they're done right: the second onboarding screen, the error message nobody wrote carefully, the empty state that shipped as a grey box. Getting those right is usually what separates a product that feels finished from one that just looks it.

Outside, you might see me driving (or riding 🏍️) out of Bangalore for hikes or (a French toast from SAPA :P). I occasionally write about my latest rabbit holes or tinker with code to build fun stuff. If you want to grab a coffee with me, I might just invite you for a barista experience at home :) Read more